I got a Twitter account a couple of weeks ago. It’s pretty exciting. Except not really. I don’t have a clue what I am doing. My experience with Twitter prior to this has basically just been when political figures irrational, mean, non-sensical Tweets eventually made it to the news. Then, I started doing a little stalking of one of my friends that blogs and saw that she has 2,700 Twitter followers. And, I was like damn, I might need to get me some of that. So, I joined Twitter and instantly had no idea what to say. Which leads me to my big question…
Am I overthinking it?
When you write something down and put it out into cyber space, even if you delete it all it takes is one person saving it as a screen shot for it to live forever. And, I don’t Tweet. What am I going to say? I follow along on Twitter, trying to figure out what to write, to be funny, to be witty, to be insightful, to be something, anything that is worth noticing, and instead I write nothing for fear of being none of those things. For this blog to be successful by way of both followers and hopefully someday paid sponsorships I need to increase my social media reach and followers (and write some awesome content… come back next week for port posts on some islands of the South Pacific!)
Let’s just say that my introduction to Twitter wasn’t met with a ribbon cutting ceremony or viral celebrity status. It has been met with the tweet of a wee little bird off in the distance. So far I have two followers. You guys rock. You totally liked my comment about the customer that wasn’t wearing a face mask. You are totally helping me up my social media game.
How did we end up with so many social media platforms? And, do we really need them all? Do we really need any? At present for either this blog or personal use I have Facebook, Twitter, Pinterest, Instagram, and LinkedIn, as well as of course this site. Each of these accounts reaches a different type audience and theoretically there is value in that, but is doing a half-assed job at a bunch of social media better than doing a really good job at one? Do I really want to be good at this? And, when did I get old enough that I talk like this?
There are so many people with such beautiful curated “brands” and it leaves me a bit in awe. My selfies don’t look like that, my quotes aren’t that witty. I’m still over here trying to figure out which profile pictures are the best for each platform and I don’t even really know what my “brand” is. These are questions I never thought I’d have and yet, here I am, 6 months into this blogging adventure trying to figure it out.
In the coming weeks, much like I started this blog without a focus I will take Nike’s advice and “Just Do It”. Get excited.
Do you blog? Do you brand? What is your opinion on the importance of social media reach in your blogs success? Any suggestions? Let me know in the comments!